Post by account_disabled on Jan 3, 2024 1:40:53 GMT -8
About socioeconomic crises caused by various factors the best example being the pandemic with the new Coronavirus COVID . In such situations the attention of brands must focus mainly on intangible brand elements. Why Socioeconomic crises bring after them a dramatic decrease in the level of trust shown by people towards brands. And yes normal. As I already talked about in the last article published on the re consulting blog in moments of crisis people start to reevaluate their priorities and tend to and redirect all the energy to the satisfaction of needs from the basic levels found in.
Maslow's Pyramid. The trust that people give to a brand is a mix of empathy based on positive experiences offered by the brand and utility of products in relation to needs.pragmatism We Phone Number List have seen however that the reevaluation of people's priorities during the crisis marginalizes the emotional factor in people's relationship with brands so that pragmatism ends up dominating purchase decisions.
As a consequence businesses with a portfolio of products or services that meet needs from the higher levels find themselves in an extremely short time isolated from the attention of customers and potential customers now concerned as I said with ensuring the needs of the base. What is left for brands to do Should they simply close the shutters and wait for the crisis to pass for people to pay attention to them again Certainly not. Brands that cannot fulfill the basic needs of their customers can offer something perhaps more important than a simple product. I can provide emotional support.
Maslow's Pyramid. The trust that people give to a brand is a mix of empathy based on positive experiences offered by the brand and utility of products in relation to needs.pragmatism We Phone Number List have seen however that the reevaluation of people's priorities during the crisis marginalizes the emotional factor in people's relationship with brands so that pragmatism ends up dominating purchase decisions.
As a consequence businesses with a portfolio of products or services that meet needs from the higher levels find themselves in an extremely short time isolated from the attention of customers and potential customers now concerned as I said with ensuring the needs of the base. What is left for brands to do Should they simply close the shutters and wait for the crisis to pass for people to pay attention to them again Certainly not. Brands that cannot fulfill the basic needs of their customers can offer something perhaps more important than a simple product. I can provide emotional support.