Post by account_disabled on Dec 9, 2023 23:07:13 GMT -8
Idea for your content doesn't make you a bad professional or uncreative . When we lose our compass and need some tool to push us north of our strategy. In this case, a topic map is your best friend. How to define your topic map Now I am going to explain to you in practice how you can set up your own topic map and give strength to your strategy. Let's go step by step: 1. Understand your people well You must be tired of knowing that by now, but there is no option, we must always remember its importance.
In the end, what good is your strategy or topic map if you don't know Phone Number List who you're doing all that for? But here we are not just saying that you need to structure your buyer persona as: Juan, 30 years old, marketing professional. Despite the information, which is very important, they tell us about what your person does on social networks and that is one of the main data that you will need to have. In addition to that, your brand persona is as important as your buyer persona. This is the one who will be at the forefront conversing with your audience, so think about her too.
Search and ask among your readers to discover information such as: What type of content and subject matter does your persona consume online? What type of content should your brand persona talk about? What type of content does your competition publish? What do you need to sell and disclose? These are all answers you need to have to produce a topic map. A failure in this initial identification can harm your entire subsequent strategy. If you want to better understand good practices to produce a strategic persona for your company and social networks, check out our complete ebook on the subject : Buyer Personas Guide Leave your and get the free guide to learn to talk to your People! .
In the end, what good is your strategy or topic map if you don't know Phone Number List who you're doing all that for? But here we are not just saying that you need to structure your buyer persona as: Juan, 30 years old, marketing professional. Despite the information, which is very important, they tell us about what your person does on social networks and that is one of the main data that you will need to have. In addition to that, your brand persona is as important as your buyer persona. This is the one who will be at the forefront conversing with your audience, so think about her too.
Search and ask among your readers to discover information such as: What type of content and subject matter does your persona consume online? What type of content should your brand persona talk about? What type of content does your competition publish? What do you need to sell and disclose? These are all answers you need to have to produce a topic map. A failure in this initial identification can harm your entire subsequent strategy. If you want to better understand good practices to produce a strategic persona for your company and social networks, check out our complete ebook on the subject : Buyer Personas Guide Leave your and get the free guide to learn to talk to your People! .